Profound Consulting

  In the world of distribution, leaders often face a pivotal choice:   range vs reach . Should businesses widen their   distribution business model   by expanding product variety — or push deeper into untapped markets? This question lies at the heart of any thriving   distribution business strategy . Understanding “Range” in Distribution Range  refers to your product offering — the breadth of SKUs, brands, and categories you carry. Companies may focus on: A  high range  approach, offering a one-stop-shopping experience with a wide array of products. A  specialized, low-range  strategy, focusing on top-performing items. Benefits of high range: More reasons for retailers to choose your business Increased basket share with each customer Broader appeal to varied consumer needs Drawbacks include: Tied-up capital due to slow-moving SKUs Warehouse complexity and operational inefficiencies Overload for sales reps, leading to scattered efforts...

  Discover the strategic interplay of range vs reach in shaping an effective distribution business strategy. Should you expand your distribution business model by offering more SKUs (range), or focus on entering more markets and channels (reach)? Each approach brings benefits—greater product variety or wider visibility—but also hidden costs like higher inventory or logistics challenges. Profound Consulting guides you through an 80/20 data-driven methodology to balance range and reach intelligently. Perfect for brands exploring product launch consulting, this blog equips you to optimize offerings and market presence with clarity and impact.

  In today’s fast-paced business landscape, managing liquidity effectively is critical. At the heart of financial health lies the   cash-to-cash cycle time , also known as the   cash conversion cycle (CCC)   — a core metric for evaluating   working capital efficiency   and accelerating   cash velocity . What Is Cash-to-Cash Cycle Time? The  cash-to-cash cycle time  measures how long it takes a company to convert its outlay on inventory and resources into actual cash from customer payments. Technically, it’s calculated by adding Days Inventory Outstanding (DIO) and Days Sales Outstanding (DSO), then subtracting Days Payables Outstanding (DPO):  Cash-to-Cash Cycle Time  = DIO + DSO − DPO . A shorter cycle means your cash is turning over faster — improving business liquidity and  cash velocity . Investopedia Numerical Insights LLC Why the Cash Conversion Cycle Matters Understanding the  cash conversion cycle  gives you a...

 In today’s competitive market, many entrepreneurs face a crucial choice—should they chase a billion-dollar valuation or focus on building a sustainable, profitable business? While both paths can lead to success, sustainable profitability often creates long-term stability and growth. At Profound Consulting , our mission is to guide businesses toward a balanced approach that blends innovation, growth, and resilience. Who is Profound Consulting? Profound Consulting is a trusted partner for companies seeking to achieve business performance acceleration without compromising financial health. We specialize in creating strategic roadmaps that help businesses scale sustainably while avoiding the pitfalls of overvaluation-driven strategies. With a deep understanding of market dynamics, we empower leaders to make decisions that generate value for both stakeholders and customers. The Allure of a Billion-Dollar Valuation Valuation-driven growth often comes with heavy investment, aggressi...