Range vs. Reach: The Eternal Dilemma for Every Distribution Business

 Discover the strategic interplay of range vs reach in shaping an effective distribution business strategy. Should you expand your distribution business model by offering more SKUs (range), or focus on entering more markets and channels (reach)? Each approach brings benefits—greater product variety or wider visibility—but also hidden costs like higher inventory or logistics challenges. Profound Consulting guides you through an 80/20 data-driven methodology to balance range and reach intelligently. Perfect for brands exploring product launch consulting, this blog equips you to optimize offerings and market presence with clarity and impact.

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